bondstark
The Due Diligence Desk
The questions to put to a vendor before you sign, by category. Every question comes from something ADOTAT's reporting found, and links to the story that prompted it.
Start here: How to Check a Live Sports CTV Buy Before You Pay
Before you buy from a DSP: the fraud questionsQuestions to put to a DSP about invalid traffic, filter limits, audits, partner history and fees before you sign.Before you buy an ID graph: the identity questionsQuestions to put to ID graph and extended ID vendors on bot filtering, ID consistency, audits, ownership and Safari.Before you buy smart TV data: the ACR questionsQuestions to put to smart TV makers and TV data vendors on where ACR goes dark, contract limits, reference gaps and reach.Before you pick a TV currency: the measurement questionsQuestions to put to Nielsen, Comscore and other TV currencies on how they classify streaming, change methods and stay independent.Before you buy in-game sports CTV: the rights questionsQuestions to put to resellers of in-game and local sports streaming ads on rights, proof of delivery, tags and break data.Before you buy holdco supply or platform AI: the conflict questionsQuestions for agencies whose parents own supply, and for platforms whose AI rewrites your ads, on firewalls, margins and liability.
Want a second set of eyes on a vendor?
Bondstark runs forensic reviews of supply paths, traffic and vendor claims for agencies, CMOs and publishers.
principal
Pesach Lattin
email
pesach@lattin.us
phone
505 932 9060